MAZ (Maximizing Advertising Zones)
Diaspora and immigrant communities in the US don’t benefit from hearing mid-roll ads that may only be relevant to their native country. This is where MAZ comes in. Using proprietary audio fingerprinting technology, MAZ detects when a local radio station will play an ad, and automatically swaps it with an ad that is relevant to the listener’s geographical location. MAZ can also swap ads from areas or regions where CPMs are low and replace them with higher-performing ones. Enabling you to increase your revenue—and audience engagement—at the same time.
With some of the largest advertisers and networks in our systems, pre-roll ads may be a viable way for you to monetize. These advertisements play automatically when a listener enters your stream.