Partnership since May 2018
RJR Gleaner Group
From broadcast reach to digital revenue.
Zeno has worked alongside RJR Gleaner Group in Jamaica to connect its established radio operation to streaming, mobile, podcasting, and digital monetization.
RADIO JAMAICA, EVERYWHERE
Trusted radio brands, connected to audiences everywhere.
Sunny Side Up · Radio Jamaica 94FMTHE CHALLENGE
Extend the audience beyond the broadcast footprint.
RJR Gleaner Group has a long-established radio operation and audience in Jamaica. The opportunity was to extend that broadcast reach into digital audio while creating additional ways to monetize online listening.
THE TRANSFORMATION
Build the digital business around the broadcast.
Zeno helped RJR Gleaner Group build a digital layer around its broadcast operation. Streaming, mobile, podcasting, and monetization now work together to extend the reach of its content and create a digital business around its existing radio assets.
WHAT WE DELIVERED
- Audio streaming across six radio stations
- Digital audio monetization
- Mobile listening experiences
- Podcasting support across eight podcasts
ON AIR AND ON DEMAND
One broadcast operation, more ways to listen.
Streaming, mobile experiences, and podcasting give RJR Gleaner's established programming more ways to reach listeners while digital monetization supports the business behind it.
