Partnership since June 2017
Estrella Media / MediaCo
From FM frequency to digital destination.
Since 2017, Zeno has helped Estrella Media extend established Hispanic radio brands into mobile, supporting the shift from traditional broadcasting to digital-first listening.
THE PEOPLE BEHIND THE SIGNAL
Established radio brands, built for listeners' mobile lives.
Don Cheto Al Aire · Que Buena Los AngelesTHE CHALLENGE
Extend the audience beyond the broadcast footprint.
Estrella Media operated a portfolio of established Hispanic radio brands across multiple US markets. The opportunity was to extend those brands beyond terrestrial broadcasting and create digital experiences that reflected how audiences increasingly consume audio.
THE TRANSFORMATION
Build the digital business around the broadcast.
Zeno brought established radio brands directly into listeners' mobile lives, giving the group a scalable digital listening experience across its station portfolio and a foundation for continued digital growth.
WHAT WE DELIVERED
- Digital growth strategy to extend established radio brands beyond their broadcast markets
- New digital revenue opportunities through advertising, sponsorship, and deeper audience engagement
- A scalable portfolio approach that preserved each station's identity across markets
- Branded mobile apps for Don Cheto Al Aire, Que Buena, El Norte, La Raza, La Ranchera, La Buena, and Luna
FROM FM TO MOBILE
One scalable digital foundation across a multi-market portfolio.
Zeno helps Estrella's distinctive brands move beyond their terrestrial footprint while preserving the identity, programming, and personalities that audiences already know.
EXPLORE THE APPS
